DNA buzzword in different contexts - illustration by Frits Ahlefeldt

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The DNA of everything

Dna is a biological term, but lately it has branched out to be used as a metaphor in several other fields.

Listening to the speakers I realized they all, in some sentence, but very different contexts - used the word DNA to talk about the nature, the essence, the community, a company structure or something else... DNA might be the latest buzzword, meaning everything

Download - Illustration by Frits Ahlefeldt - White clean background. Jpg. file in different sizes. ( no changes of images thanks)

Free name branded version

is a light jpg. file only for Non-commercial use

The 1500 px. width jpg. file 

A better quality jpg file, non-branded, with permission for digital, web and presentation pro use

4000 px.width jpg file

A large, non branded version with permission for editorial print use ( books, magasines etc. )

Other use

Please contact me for other uses

Keywords: drawnjournalism, reportagedrawing, reportage,  vaekstfonden vaekst2019, DNA, metaphors, language